Merisant, makers of Equal brand aspartame, are suing the makers of Splenda™ (McNeil Nutrutionals) claiming that their "starts from sugar" claims are false.
Now what Merisant is doing here, to this lay person's eye, is filing false advertising claims. I'm sorry, that's a consumer protection issue, isn't it? How is that the competitor's concern? I suppose the false advertising hurts Equal's market share, but they could just as easily have a better product. After all, Splenda is not covering up a known danger or poisonous behavior of their product. It looks to me like they're just trying to sue as an alternative business model, as SCO and Diebold have tried.
Of course, as a result of researching this post, I learned that there's a sweetening herb named after me.
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